REJURAN
WHAT I DID
ART DIRECTION, BRANDING
YEAR
2026
I led the U.S. brand positioning and Amazon storefront strategy for REJURAN, a Korean skincare brand built around its proprietary c-PDRN technology. While REJURAN was already established in Korea, this project focused on translating its clinical credibility into a distinct, memorable brand presence for U.S. Amazon shoppers. Key contributions: - Competitive Brand Positioning: Analyzed competitors including Neutrogena, La Roche-Posay, Anua, COSRX, and Mediheal to position REJURAN in the "Premium & Sophisticated" quadrant, distinct from more affordable, familiar alternatives. - Target Audience Definition: Defined the core audience as women 30–50 interested in regenerative skincare, seeking an accessible alternative to in-office derma procedures. - Brand Tone & Moodboard: Established a Radiant, Luxurious, Professional, Experimental tone and built a visual moodboard to guide consistent brand expression. - Storefront & PDP Design: Designed the Amazon storefront and product pages to communicate c-PDRN's. clinical innovation through clear ingredient storytelling and visual hierarchy. - Message Consistency: Ensured the brand's "Revolutionary Skin Solutions" message carried through consistently across storefront, PDP, and supporting content.
APPROACH
To bring REJURAN into the U.S. market with a clear brand identity, I positioned it closer to premium brands like La Roche-Posay rather than familiar, affordable names like Anua and COSRX, establishing it as a clinically-proven alternative to in-office procedures.
EXECUTION
Since Amazon is a channel where countless brands compete within a single screen, I always prioritize distilling a brand down to one core value so shoppers can remember it even in a brief browsing session for REJURAN, that value became "Revolutionary Skin Solutions." Building on this, I developed a Radiant, Luxurious, Professional, Experimental moodboard and sequenced the storefront to lead with c-PDRN's technology, layer in clinical evidence, and close with lifestyle imagery positioning REJURAN as a premium, science-backed brand.
