I led the Amazon storefront and PDP strategy for BOH (Bio Heal)'s Probioderm™ 3D Lifting Cream, a probiotic-based night cream positioned as "the ultimate slugging night cream." This project focused on translating a science-heavy formulation into an emotionally rich, premium storefront experience that stands out in a crowded night-cream category. Key contributions: * Ingredient-Led Storytelling: Centered the storefront around BOH's proprietary probiotic complex Lactobacillus Plantarum, Rhamnosus, and Reuteri — framing "probiotics" as the answer to firmness rather than a generic active ingredient. * Clinical Proof Integration: Surfaced concrete performance claims (2.2x stronger lift overnight, clinically proven to lift & firm) alongside dermatologically-tested and free-from badges (paraben, sulfate, dye, mineral oil) to build immediate trust. * Texture & Sensory Positioning: Positioned the product within the "slugging" skincare trend, balancing a butter-rich, occlusive texture claim with a "zero greasy feel" reassurance to address the category's biggest hesitation. * Visual Brand World: Built a premium, galaxy-inspired purple visual identity — deep gradients, glass-like orbs, and bacterial motifs — to make an ingredient-science story feel luxurious rather than clinical. * Cross-Sell Structure: Designed a "Discover Your Ideal Skincare Routine" section to guide shoppers from a single hero product into a fuller BOH routine, supporting basket size within the storefront.